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Maximising local support: Engaging your community in care home activities


Care homes play a vital role in providing a supportive environment for older adults.


As activity coordinators, one of our key challenges is finding ways to engage not just residents but also the wider community in our care home activities.


Building these connections can enrich the lives of residents, foster a sense of community, and provide additional resources and support.


Involving the community can provide residents with more opportunities for social interaction, which is essential for mental and emotional wellbeing.

Community members can bring diverse skills and resources, expanding the range of activities you can offer.

An added benefit when engaging the local community is that it raises awareness about your care home, potentially leading to more support and volunteer involvement.


Creating a bridge between the care home and the local community fosters a sense of unity and mutual support.


Let's start at the beginning. Your care home community.

Residents in the care home community invariably bring with them their family members and their friends. Building strong relationships with care home residents' family members and friends is essential for creating a supportive and inclusive environment.

Keeping open lines of communication with residents' loved ones fosters trust and collaboration.

Feed them with regular updates on activities, inviting family and friends to participate in events, and seeking their input on resident preferences and needs. These actions can help strengthen bonds. This partnership ensures that the care provided aligns with the residents' personal histories, experiences, lifestyles, preferences and strengths (H.E.L.P.S.), enhancing their wellbeing and creating a more cohesive and nurturing community.


In return, they will be happy to help make up the numbers for a party or fundraiser. They may offer their services as a general volunteer, or agree to be a speaker or lead a session involving residents in their favourite hobby.


Next, turn your attention to your neighbourhood. Encourage local community members to volunteer in planning and executing activities. Volunteering fosters a sense of ownership and connection to the community. Provide clear roles, responsibilities, and training to ensure volunteers feel supported and appreciated.


Collaborate with local businesses, schools, non-profits, and other organisations.

These partnerships can provide additional resources, promote your activities, and help reach a wider audience. For example, a local business might sponsor an event, or a school could help promote a family-friendly activity.


Diversity in programming is key to engaging a broad audience. Offer a mix of activities that cater to different age groups, interests, and abilities. From outdoor fitness classes and community gardening to book clubs and arts and crafts workshops, a varied program ensures there’s something for everyone.


Ensure that your activities are inclusive and accessible to all community members, regardless of age, ability, or background. This may involve providing activities for different age groups, ensuring physical accessibility, and being mindful of cultural and language differences. Inclusivity fosters a welcoming environment where everyone feels valued.


Leverage social media to promote your activities and engage with the community.

Create event pages, share updates, and encourage community members to share their experiences.

Online platforms like Facebook, Instagram, and Nextdoor can be powerful tools for reaching and engaging with your audience. Run a poll to find out which platforms you neighbourhood uses most (it might be different according to age group, so consider this when you are promoting events aimed at attracting certain age groups.)

Ask to put up flyers in your local shop window or on the noticeboard.


Use a variety of channels to promote your events, including social media, local newspapers, community bulletin boards, and word of mouth. Eye-catching posters, flyers, and email newsletters can also be effective. Make sure your promotional materials clearly communicate the benefits and fun aspects of the activities.


Ensure that every event is welcoming and enjoyable. Train staff and volunteers to be friendly, helpful, and inclusive. Small touches, like welcome signs, name tags, and icebreaker activities, can make a big difference in making people feel comfortable and eager to participate.


Celebrate and recognise the contributions of community members.

Highlight stories of participation and success in newsletters, social media, and local media outlets.

Recognition can motivate more people to get involved and creates a sense of pride and ownership within the community.


After each event, gather feedback from participants to understand what worked well and what could be improved. Use this feedback to continuously refine and adapt your activities to better meet the needs and interests of the local community.


Engaging the local community involves understanding your audience, fostering inclusivity, and creating diverse, appealing activities.

By building strong partnerships, leveraging social media, and continuously gathering feedback, you can create a vibrant community where everyone feels connected and valued.


Remember, the goal is to bring people together, celebrate diversity, and build a stronger, more cohesive community. It's a real bonus if you can also raise funds for future events.


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